After two months in business, Stay Pure Juicery
in Ferndale is moving from a pick-up and delivery operation to a retail and juice bar.
Juicery founders Kimberly and Eric Bruneau learned about the benefits of juicing while living in California for 13 years, and after deciding to move back to Michigan to be near family they continued their juicing and acted on a thirst for knowledge about the health benefits, especially after Eric's father died of cancer.
The Bruneaus officially launched in October after months of juicing for friends and family. They outfitted a production facility at 22020 Woodward Avenue in Ferndale with two-ton and four-ton presses and other equipment "to make the most nutritious juice we possibly could," says Eric. The juice can be ordered for pick-up at the production facility or for delivery.
Sales have convinced the couple that the business is ripe for a retail storefront, and in March a juice bar and store will open on 9 Mile in downtown Ferndale. Cleanses are also big sellers, and the Bruneaus are preparing for a major upswing in orders in the new year.
Their Stay Pure Juicery is an entrepreneurial endeavor based in personal beliefs rooted in a family history of cancer, a hockey player son's need for sugarless replenishment, and in revelations about how suspected damage from processed foods and environmental chemicals might be undone by coconut and wheat grass and other drinkable fruits, veggies, plants and spices.
The Bruneaus say their juice is different and better because it's cold-pressed, saving nutrients. It's also not pasteurized, another nutrient-saver, and bottled based on sound research and personal experience. It has a shelf life of only three days, while mainstream juices are pasteurized and can last for many weeks.
They're spreading their message and their product through shows such as the Health & Fitness Expo at the Detroit Marathon, through partnerships with fitness and yoga studios and at lunch-and- learn educational sessions at local business.
"We're all about education and that's the key for people to understand," Eric Bruneau says. "We're not saying we're doctors. What we're saying is all the studies have shown there are the health benefits, that this is what we need to be putting into our bodies."
"We believe any juicing is better than no juicing," he says. But their knowledge of how to make the juice -- cold, instead of typical blenders that can heat and remove nutrients, for one thing -- does make a more beneficial product.
Eric, who has worked for Sony Pictures and Dreamworks in visual effects and also headed studios in Michigan, is dedicating himself full-time to the business he says can make people feel better, have more energy, and perhaps prevent disease. Kimberly is working to perfect a cookie recipe that's protein-packed and tasty and can be sold at the new store.
The couple see this as a way to take care of themselves, people they love and others and to make a living doing something meaningful.
"There are many facets to why we chose, many life-changing experiences that brought us here," he says. "We just want to do a small part to educate and help, if we can."
Source: Eric & Kimberly Bruneau, founders, Stay Pure Juicery
Writer: Kim North Shine