Erma's Original Frozen Custard, a 73-year-old, family-owned custard business, is swirling up enough success with its fresh-made custards and specialty parfaits that it's adding a third location.
The latest
Erma's Original Frozen Custard opened at 28840 Harper Ave. in St. Clair Shores April 1. Its other two stands, one on 14 Mile Rd. in Warren that was opened six years ago, and the original 1942 location at 6451 Auburn Rd. in Shelby Township, opened for the season on the same day.
Jason Eagle, Erma's manager and director of marketing, says the St. Clair Shores location fulfilled a plan to expand further east.
"We've had a lot of fans over the years say they wanted a location on this side of town," Eagle says.
Erma's moved into what was a Dairy Boy after the owner decided to sell.
"We were happy to talk to him," Eagle says.
Erma's makes fresh custards each week: a vanilla, a chocolate, and a bonus flavor that typically contains fruit, nuts, or candy. Pistachio and Italian ice are also on the menu, as are 25 parfait varieties advertised on Erma's signature hand-painted signs.
Erma's opened in 1942 and was sold in the 1980s to a family that was part of the business. That family is now in its third generation of operating Erma's.
Source: Jason Eagle, manager and director of marketing, Erma's Original Frozen Custard
Writer: Kim North Shine
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