Christine and Adam Rosender, competitive runners and swimmers, have brought their love of sports to a new business in downtown Birmingham.
, 528 N. Old Woodward, opened last month and is drawing both locals and destination shoppers, Christine Rosender says.
"It's going really well now that the weather is getting nicer and people are coming out and getting excited," she says. "We've had people driving from quite a ways actually. We are selling some brands you can't find just anywhere."
While the business caters to triathletes, runners, swimmers, cyclists, the couple wants "all levels to feel welcome…We want to draw new people in who could use some direction and encouragement," she says. Level Multisport also sells yoga gear.
In addition to the sales side of the business, the owners also host group runs from the store every Thursday. Soon there will be group bike rides on the weekend, she says.
The business was a long standing dream for the couple, who ran and swam for their college teams in Tampa. They left Florida to come to Michigan to be near family.
"It took a little while to figure out if the market would sustain us," Christine Rosender says. "In that time the sport of triathlon and running has grown so much. Seeing that growth prompted us to finally do it."
The opening of the store has created a full-time job for Christine as well as a full-time store manager and a part-time employee.
Source: Christine Rosender, co-owner Level Multisport
Writer: Kim North Shine