Added Oomph buying into Birmingham's burgeoning Rail District

An experienced retailer and marketer is marrying her skills with an interior designer to form a new business partnership in Birmingham's flourishing rail district.

Added Oomph opened earlier this month and combines furniture and home accessory merchandise with the services of an interior designer.

Owners Pam Dennis, the interior designer in the partnership, and Janet Genn, the retailer, see the rail district and its eclectic feel as the perfect place to do bring a business that focuses on individuality. The store is at 2121 Cole.

"We believe our twist is having the store operated by an experienced interior designer that will complement the customer
experience," says Genn in an announcement of the store opening.

Writer: Kim North Shine
Source: Birmingham-Bloomfield Chamber of Commerce
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