GearBox Rx opens in Rochester to serve Crossfit athletes

GearBox RX, a soon-to-open store in downtown Rochester, wants to make it easier to buy Crossfit gear -- shoes, clothing, food, supplements, etc. -- by stocking only products that are tested and trusted and used by the owners themselves.

The owners, three casual CrossFit enthusiasts, know the frustration of ordering CrossFit supplies online and winding up with things that don't work or are no good. Figuring there are other CrossFitters in the same situation, they decided to open GearBox RX at 416 S. Main Street. Opening day is Jan. 24.

The owners are not "professional athletes or boutique wannabes," they say on their website "About Us" page.

"GearBox Rx mission is to be a community house for all things CrossFit and functional fitness. We are a retail store that sells shoes, clothing, accessories and nutrition to functional fitness athletes," according to the website. "We are also a place where that community can gather and talk shop, watch competitions or just share and learn about stuff that's important to us."

They chose Rochester because of its midway location for much of metro Detroit, its proximity to more than 40 CrossFit boxes, and hundreds of miles of running and biking trails and parks.

The store has a mini box where gear can be tried before you buy, and a market where natual and paleo products are sold.

Source: Rochester Downtown Development Authority and GearBox RX
Writer: Kim North Shine

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